Client: Amazon; Agency: Droga5 London; Role: creative direction of social and OOH assets.
Campaign called “That Reading Feeling Awaits,” which gives life to the invisible magic that happens inside our imaginations when we read – inspiring readers to read more and get more out of what they read.
Photographer: Spencer Murphy; Illustrators/Artists: Anton Hjertstedt, Sam Lyon, Fantasista Utamaro, Joseph Mehuish, Alex Valentina, Thomas Burden, YONK, Mat Voyce, Patrick Savile, Nick Kempton, Jordan Harrison, Eva Munnich, Romain Braccini, Jae Yeon Kim, Loulou João, Studio Private, Dan Woodger, Electric Theatre Collective; D5 team: Matt Hubbard (CD), Hannah Stewart, Matteo Alibiso, Tim Larke, Katerina Gharraph, Tom Elias, Laura Kidd, Chris Russell, Ahmed Ellabib, Pete Heskett, Jen Knox, Michael O’Brien, Rob Wicksteed, Paul Callaby, Nik Coomber; Year: 2022
Client: Coal Drops Yard; Agency: Droga5 London; Role: Design and creative direction; Artists, illustrators and photographers: Rosie Matheson, Flora Maclean, Straton Heron, Catherine Losing, Aleksandra Kingo, Maisie Cousins, Martin Parr, Jay Cover, Jack Sachs, Alva Skog, Nicolas Burrows, ManvsMachine, Anton Hjertstedt, Kyle Platts, Lucy Kirk, Charlotte Trounce, Sophy Hollington, Zoë More O’Ferrall, William Luz, Dan Woodger, Iwona Pinkowicz, John Sturrock, Anastasia Chebotareva (CSM), Charlotte Chowdhury (CSM), Harim Harz Park (CSM); Designers: Matteo Alabiso, Tom Mattison, Year: 2018
Coal Drops Yard represents a new type of experience-led shopping. The visual identity and launch campaign are designed to showcase a variety of experiences — both commercial and non-commercial. The site itself has retained the arches from its original use as Victorian London’s coal store. The identity uses these shapes to literally frame or house everything you can find there — retailers, history, culture, community, spaces and even the people who built it. And as the space itself encourages serendipitous ‘real world’ social collisions, the design is ever-changing, always unexpected.
Client: Greenwich Peninsula. Agency: Droga5. Year: 2019. Role: Creative Direction. Designer: Steph McArdle, Christian Sexty.
We developed the name, brand identity and launch campaign for London’s first cultural riverside ‘linear park’ on Greenwich Peninsula: The Tide. We wanted to encourage novelty-seeking Londoners to explore the pathway and its surroundings. The launch was based around promoting Turning Tides Festival — an event showcasing the types of experiences people will come to associate with The Tide.
We seek that connection,
Touch the glowing screen
Tell us which direction,
Ask the ghost in the machine
Image 02 photograph credit: Nadia Lee Cohen
Client: Karma Kitchen. Agency: Droga5. Year: 2019. Role: Creative Direction. Designer: Millie Tyler. Photography: Maisie Cousins
A playful identity that’s inspired by all the ingredients of a successful kitchen —equipment, ingredients, and creative energy — all coming together.