Client: Coal Drops Yard; Agency: Droga5 London; Role: Design and creative direction; Artists, illustrators and photographers: Rosie Matheson, Flora Maclean, Straton Heron, Catherine Losing, Aleksandra Kingo, Maisie Cousins, Martin Parr, Jay Cover, Jack Sachs, Alva Skog, Nicolas Burrows, ManvsMachine, Anton Hjertstedt, Kyle Platts, Lucy Kirk, Charlotte Trounce, Sophy Hollington, Zoë More O’Ferrall, William Luz, Dan Woodger, Iwona Pinkowicz, John Sturrock, Anastasia Chebotareva (CSM), Charlotte Chowdhury (CSM), Harim Harz Park (CSM); Designers:  Matteo Alabiso, Tom Mattison, Year: 2018

Coal Drops Yard represents a new type of experience-led shopping. The visual identity and launch campaign are designed to showcase a variety of experiences — both commercial and non-commercial. The site itself has retained the arches from its original use as Victorian London’s coal store. The identity uses these shapes to literally frame or house everything you can find there — retailers, history, culture, community, spaces and even the people who built it. And as the space itself encourages serendipitous ‘real world’ social collisions, the design is ever-changing, always unexpected.

Creative Direction for new product, Glasshouse Hair, Hand & Bodywash.
Photography: Marlen Keller

Set of coins designed for International Men’s Day. They show how patriarchy is harmful to men as well as women.

We seek that connection,
Touch the glowing screen
Tell us which direction,
Ask the ghost in the machine

Image 02 photograph credit: Nadia Lee Cohen

Client: Peroni UK, Agency: Droga5 London, Photographer: Ben Reeves, ECD: Steve Howell, Creatives: Matt Butler, Ethan Bennett, Designer: Alex Venndt, Digital Designer: Andrea Tamborini, Year: 2018

An identity to reflect Glasshouse Salon’s contemporary, pared-back ethos.

Agency: Wieden+Kennedy London; Client: Three & i.am+; Photographer: Daniel Sannwald; CDs: Larry Seftel & David Day; Creative team: Ben Shaffrey & Max Batten.  Three partnered with will.i.am to launch the dial. We created a strong photographic treatment to tie a range of visual assets to each other and the TVC (I’ve included the film here for reference although I didn’t work on it directly). The psychedelic cloud texture was inspired by Daniel Wolfe’s original ‘neon/acid western’ director’s treatment and, like the lighting, it is a flexible asset that runs though the TV, print, digital and instore assets that made up this campaign.

Client: Impulse, Agency: Droga5 London, Photographer: Maisie Cousins, Creatives: Charlene Chandrasekaran and Dan Morris, Year: 2017

Role: Art Direction, Client: Uniqlo, Agency: Droga5 London, Photographer: Julia Noni. Year: 2018

We used the square of the Uniqlo logo as a way to visualise different movements (and help contextualise Uniqlo’s clean, product-focused, aesthetic in the real world).

This is a manifesto I wrote and designed. It was inspired by an interview with the journalist and filmmaker, Adam Curtis. Let me know if you would like a copy (I haven’t uploaded the text-heavy pages here).

Client: Volvo Cars UK. Agency: Grey London. Role: Design, illustration, typography. Creatives: Jonas Roth, Rasmus Smith Bech; Awarded 8 D&AD wood pencils, Cannes Lions Grand Prixs for Design and Promos (2015).

The Sci-Fiborator is a fantastical science fiction device that allows us to select realities for ourselves. The book is broken up into chapters, each starting with a dial or button that has been activated.

“Meritocrazy describes itself as “even worse than Monopoly!” and mad as it may seem, it might even be better. Worth looking up if only to give you a better chance to examine every quip and complaint concealed behind the neon type on the box.”

— It’s Nice That