‘Loose Change’ is a set of coins I designed for International Men’s Day. They show how men’s issues and feminist issues can be different sides of the same gendered coin. This is not to say that men have it as bad as women or in anyway undermine the issues still faced by women. But many male problems, such as loneliness and depression, are the flip side of the same social pressures. Somewhat counter-intuitively, men need feminism too.
I’ve screen printed a cheerful set of posters from the coins which will be sold at www.loose-change.
Client: Volvo Cars
Agency: Grey London
Role: Design & Art Direction
An identity to reflect Glasshouse Salon’s contemporary, pared-back ethos.
We seek that connection,
Touch the glowing screen
Tell us which direction,
Ask the ghost in the machine
Image 02 photograph credit: Nadia Lee Cohen
Agency: Wieden+Kennedy London; Client: Three & i.am+; Photographer: Daniel Sannwald; CDs: Larry Seftel & David Day; Creative team: Ben Shaffrey & Max Batten. Three partnered with will.i.am to launch the dial. We created a strong photographic treatment to tie a range of visual assets to each other and the TVC (I’ve included the film here for reference although I didn’t work on it directly). The psychedelic cloud texture was inspired by Daniel Wolfe’s original ‘neon/acid western’ director’s treatment and, like the lighting, it is a flexible asset that runs though the TV, print, digital and instore assets that made up this campaign.
Client: Volvo Cars UK. Agency: Grey London. Role: Design, illustration, typography. Awarded 8 D&AD wood pencils, Cannes Lions Grand Prixs for Design and Promos (2015).
The Sci-Fiborator is a fantastical science fiction device that allows us to select realities for ourselves. The book is broken up into chapters, each starting with a dial or button that has been activated.
“Meritocrazy describes itself as “even worse than Monopoly!” and mad as it may seem, it might even be better. Worth looking up if only to give you a better chance to examine every quip and complaint concealed behind the neon type on the box.”
— It’s Nice That
Client: P&G. Agency: Grey London. Role: Design. Awarded D&AD In Book, 2014; Creative Circle GOLD (Best Site/Microsite, 2014); Creative Circle SILVER (Best Best Digital Led Campaign, 2014) Campaign BIG Awards SILVER (Multimedia, 2013); Shortlisted for Cannes 2013