Illuminated Seance

We seek that connection,
Touch the glowing screen
Tell us which direction,
Ask the ghost in the machine

Three x Dial

Agency: Wieden+Kennedy London; Client: Three &; Photographer: Daniel Sannwald; CDs: Larry Seftel & David Day; Creative team: Ben Shaffrey & Max Batten.  Three partnered with to launch the dial. We created a strong photographic treatment to tie a range of visual assets to each other and the TVC (I’ve included the film here for reference although I didn’t work on it directly). The psychedelic cloud texture was inspired by Daniel Wolfe’s original ‘neon/acid western’ director’s treatment and, like the lighting, it is a flexible asset that runs though the TV, print, digital and instore assets that made up this campaign.

Glasshouse Salon

An identity to reflect Glasshouse Salon’s fresh, pared-back organic ethos.

Volvo Life Paint

Client: Volvo Cars UK. Agency: Grey London. Role: Design, illustration, typography. Awarded Cannes Lions Grand Prix for Design (2015).


The Sci-Fiborator is a fantastical science fiction device that allows us to select realities for ourselves. The book is broken up into chapters, each starting with a dial or button that has been activated.


“Meritocrazy describes itself as “even worse than Monopoly!” and mad as it may seem, it might even be better. Worth looking up if only to give you a better chance to examine every quip and complaint concealed behind the neon type on the box.”

— It’s Nice That

Dance Dictionary

Client: P&G. Agency: Grey London. Role: Design. Awarded D&AD In Book, 2014; Creative Circle GOLD (Best Site/Microsite, 2014); Creative Circle SILVER (Best Best Digital Led Campaign, 2014) Campaign BIG Awards SILVER (Multimedia, 2013); Shortlisted for Cannes 2013

Puma Ping!

Client: Ping!/Puma.

Volvo XC90

Client: Volvo Cars
Agency: Grey London
Role: Design & Art Direction

Play It Sam App

Never again will you experience sad news without strains of tear-jerking violin music; or fall in love without the approval of an enchantingly melodramatic piano piece. And from this day forth let no one with an iOS or Android mobile device embark on an epic voyage without the spirited company of a French Horn; or investigate a strange noise in the dead of night without the tense throb of ambient electronica. In fact your life is unlikely to contain any significant event whose meaning cannot be greatly enhanced by this app.

Chris Chapman is a New Zealand
designer & art director, based in London.