A group of us helped the Institute of Contemporary Arts (ICA) with a new visual identity and campaign to celebrate their 75th anniversary. 2022.

Thanks to Rebecca Lewis, David Kolbusz, Beatriz Cóias, @abcdinamo, @jcollllis, Philip Vile, The Hub London, The artists, photographers and organisations who gave us permission use their images and words as part of the campaign, and the team at the ICA for their support and help in making this a reality.

Client: Amazon; Agency: Droga5 London; Role: creative direction of social and OOH assets.

Campaign called “That Reading Feeling Awaits,” which gives life to the invisible magic that happens inside our imaginations when we read – inspiring readers to read more and get more out of what they read.

Photographer: Spencer Murphy; Illustrators/Artists: Anton Hjertstedt, Sam Lyon, Fantasista Utamaro, Joseph Mehuish, Alex Valentina, Thomas Burden, YONK, Mat Voyce, Patrick Savile, Nick Kempton, Jordan Harrison, Eva Munnich, Romain Braccini, Jae Yeon Kim, Loulou João, Studio Private, Dan Woodger, Electric Theatre Collective; D5 team: Matt Hubbard (CD), Hannah Stewart, Matteo Alibiso, Tim Larke, Katerina Gharraph, Tom Elias, Laura Kidd, Chris Russell, Ahmed Ellabib, Pete Heskett, Jen Knox, Michael O’Brien, Rob Wicksteed, Paul Callaby, Nik Coomber; Year: 2022

Client: Greenwich Peninsula. Agency: Droga5. Year: 2019. Role: Creative Direction. Designer: Steph McArdle, Christian Sexty.

We developed the name, brand identity and launch campaign for London’s first cultural riverside ‘linear park’ on Greenwich Peninsula: The Tide. We wanted to encourage novelty-seeking Londoners to explore the pathway and its surroundings. The launch was based around promoting Turning Tides Festival — an event showcasing the types of experiences people will come to associate with The Tide.