Client: Karma Kitchen. Agency: Droga5. Year: 2019. Role: Creative Direction. Designer: Millie Tyler. Photography: Maisie Cousins

A playful identity that’s inspired by all the ingredients of a successful kitchen —equipment, ingredients, and creative energy — all coming together.

Client: Seat. Agency: Droga5. Year: 2020. Role: Creative Direction. Designers: Matteo Alibiso, Stephen Taylor, Michal Landa, Oli East. Photography: Piczo. CG: Welcom

‘Another Way’ is looking at the car from an unexpected perspective — one that includes the context of the driver.

Client: Greenwich Peninsula. Agency: Droga5. Year: 2019. Role: Creative Direction. Designer: Steph McArdle, Christian Sexty.

We developed the name, brand identity and launch campaign for London’s first cultural riverside ‘linear park’ on Greenwich Peninsula: The Tide. We wanted to encourage novelty-seeking Londoners to explore the pathway and its surroundings. The launch was based around promoting Turning Tides Festival — an event showcasing the types of experiences people will come to associate with The Tide.

Client: Coal Drops Yard; Agency: Droga5 London; Role: Design and creative direction; Artists, illustrators and photographers: Rosie Matheson, Flora Maclean, Straton Heron, Catherine Losing, Aleksandra Kingo, Maisie Cousins, Martin Parr, Jay Cover, Jack Sachs, Alva Skog, Nicolas Burrows, ManvsMachine, Anton Hjertstedt, Kyle Platts, Lucy Kirk, Charlotte Trounce, Sophy Hollington, Zoë More O’Ferrall, William Luz, Dan Woodger, Iwona Pinkowicz, John Sturrock, Anastasia Chebotareva (CSM), Charlotte Chowdhury (CSM), Harim Harz Park (CSM); Designers:  Matteo Alabiso, Tom Mattison, Year: 2018

Coal Drops Yard represents a new type of experience-led shopping. The visual identity and launch campaign are designed to showcase a variety of experiences — both commercial and non-commercial. The site itself has retained the arches from its original use as Victorian London’s coal store. The identity uses these shapes to literally frame or house everything you can find there — retailers, history, culture, community, spaces and even the people who built it. And as the space itself encourages serendipitous ‘real world’ social collisions, the design is ever-changing, always unexpected.

We seek that connection,
Touch the glowing screen
Tell us which direction,
Ask the ghost in the machine

Image 02 photograph credit: Nadia Lee Cohen

Creative Direction for new product, Glasshouse Hair, Hand & Bodywash.
Photography: Marlen Keller

“Meritocrazy describes itself as “even worse than Monopoly!” and mad as it may seem, it might even be better. Worth looking up if only to give you a better chance to examine every quip and complaint concealed behind the neon type on the box.”

— It’s Nice That

Agency: Wieden+Kennedy London; Client: Three & i.am+; Photographer: Daniel Sannwald; CDs: Larry Seftel & David Day; Creative team: Ben Shaffrey & Max Batten.  Three partnered with will.i.am to launch the dial. We created a strong photographic treatment to tie a range of visual assets to each other and the TVC (I’ve included the film here for reference although I didn’t work on it directly). The psychedelic cloud texture was inspired by Daniel Wolfe’s original ‘neon/acid western’ director’s treatment and, like the lighting, it is a flexible asset that runs though the TV, print, digital and instore assets that made up this campaign.

Role: Art Direction, Client: Uniqlo, Agency: Droga5 London, Photographer: Julia Noni. Year: 2018

We used the square of the Uniqlo logo as a way to visualise different movements (and help contextualise Uniqlo’s clean, product-focused, aesthetic in the real world).

This is a manifesto I wrote and designed. It was inspired by an interview with the journalist and filmmaker, Adam Curtis. Let me know if you would like a copy (I haven’t uploaded the text-heavy pages here).

Client: Volvo Cars UK. Agency: Grey London. Role: Design, illustration, typography. Creatives: Jonas Roth, Rasmus Smith Bech; Awarded 8 D&AD wood pencils, Cannes Lions Grand Prixs for Design and Promos (2015).